"What defines beauty is what we see as beautiful" JULY®
Art • Styling • Photography
A small and subtle movement in a 'still' image creates a moment to pause and have a look at what you really see.
Cinemagraphs: created within the creative team of Pool of ideas.
Paper Flower series
The Paper Flower series is made from structured paper and plaster. Shapes and colours are inspired by several foreign plant and flower species. For each design, research is needed in order to create the shapes and colour palette.
The designs from the Paper Flower series are custom made. Interested in a custom made piece? Please feel free to get in touch.
Vase used in photo: from GUAXS
Photography & Styling
"The lines, shapes and details we see and capture are different to each individual. What defines beauty is what we see as beautiful." – July
JULY® works on several styling & photography projects in the creative team of Pool of ideas.
Pool of Ideas is a creative studio with expertise in branding, design & photography.
Every ceramic hand thrown piece by JULY® is one-of-a-kind. Each clay type is different and has its own flexibility. The softness of the clay defines the direction of the shapes in the throwing process.
For more product information and prices please visit the SHOP.
For custom made concepts & styling productions feel free to get in touch.
Design - Second Skin collection
"Creating a new design is an interesting process in which collecting materials, shapes and moods is a big part of the research. To feel materials and putting shapes together until it reaches just that right combination is what drives me in order to create new designs." – July
The Second Skin Collection is a series of exclusive interior design products, which came into being through an experiment in 2014. The experiment was focussed on the creation of new pieces based upon old decorative products such as vases and bowls. During this trail, fragile materials (mostly plaster) were used to reform shapes. Some objects kept their basic features while others served as a skeleton for something new. Upcycling these antiquated interior objects turned out to be a big hit and has led to the establishment of the Second Skin Collection, in which each and every product is handmade and one-of-a-kind.
Material and Function Second Skin Collection products are designed with a plaster-cotton paste. After a shape has been determined, all products are carefully treated with a protective coating on the inside and outside, to prevent moist and dust damage. Colour is added during this coating phase. Up to now, the collection is available in seven colours. Second Skin creations can be used as decoration by themselves or as a container for dry products (e.g.: uncut fruit, dried flowers).
Interested? Please, click here for more information and web shop prices.
Photography | Product Styling
For this nice children's accessories brand, JULY® was asked to do the photography for their new clothing collection 'Antarctica'.
July got her styling experience at Piet Boon® where she's been responsible for creating various styling products ranging from still lives in transparent boxes to trend prognoses and mood boards for new seasonal inspiration and collections.